From The Gruen Transfer. This TV program, hosted by Wil Anderson with a panel of advertising industry experts, aired on ABC1 in 2008-2009 . The title refers to the response to designed disorientation cues in retail environments named after Austrian architect Victor Gruen, who designed the first shopping mall. One of the show's segments, "The Pitch", challenges two advertising companies to create an advertisement for an "unsellable" product.
Tuesday, March 9, 2010
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